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For my digital branding (mkt 419) class, i was asked to do a swot analysis for the brand red bull the swot analysis required me to analyze the brand's strengths, weaknesses, opportunities, and threats. Assignment on a case study of red bull company august 08, 2011 assignment on a case study of red bull company course title: do the swot analysis of red bull. Slogan ‘gives you wings’ literally they have a series called red bull air race where pilots fly around a course in a race for the fastest time. Red bull sugar free is a new product of red bull that contains all the ingredients of the original red bull except sugar, which is replaced by aspartame and sucralose sweetenersdespite the reported benefits and popularity, red bull energy drinks have come under scrutiny.
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Red bull has created a strong brand image, using colorful icon with two bulls in opposition and a memorable tag line ‘red bull gives you wings’ through creative marketing and sponsorship it has linked itself with extreme sports, innovative music and art, all aimed squarely at the youth market. How to create and sustain a strategic marketing plan through the 4p a strategic marketing plan through the 4p’s of swot analysis done on red bull. Burn energy drink swot analysis red bull the table above concludes the burn energy drink swot analysis along with its marketing and brand parameters.
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